What We've Learned About Compatibility
Thousands of couples have taken our quizzes. Here's what the anonymized, aggregate data reveals about modern relationships — and what it might mean for yours.
By the Numbers
The Big Picture
of couples discover at least 3 new shared interests
average compatibility score across all couples
bucket list items completed by our community
report feeling closer to their partner after Tier 1
Key Findings
Top Insights
Data-driven patterns that emerge across thousands of couples using BothWant.
2.3x
more matches
Complete all 3 tiers for 2.3x more matches
Couples who complete all three tiers discover 2.3 times more mutual matches than those who stop at Tier 1. Deeper questions unlock deeper alignment — and deeper conversations.
#1
shared preference
Verbal affirmation is the #1 shared preference
Across all couples, the most common mutual match is the desire for more verbal affirmation — saying what you appreciate, out loud, more often. It's the simplest thing and the most commonly missed.
67%
of couples
67% discover a shared fantasy they never discussed
Two in three couples using BothWant surface at least one mutual fantasy they had never once mentioned to each other — despite often being in relationships for years. The quiz creates the safety to reveal it.
71%
avg score, 5+ years
Long-term couples match at nearly the same rate
Couples together 5+ years have an average compatibility score of 71% — nearly identical to couples together under 1 year (74%). Desire alignment doesn't erode with time; it just goes unspoken.
Visualized
Data Breakdown
Quiz Tier Completion
How far couples get through the 3-tier system
* Based on anonymized aggregate data from active couples
Match Type Distribution
Breakdown of how mutual matches are formed
* "Both Yes" = strongest match. "Yes + Maybe" = worth exploring.
Compatibility Score Distribution
Where most couples land on the 0–100 compatibility scale
* The average score of 73% places most couples in the 61–80 range — deeply aligned with meaningful room to explore.